Search Engine Marketing

SWS's proven Search Engine Optimization (SEO) strategy is designed is to achieve high natural search engine placement for relevant keywords or keyword phrases. This service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing online marketing efforts.

The deployment of the SEO strategy consists of two phases. Phase I consists of market research that is designed to ensure that your website is properly optimized and submitted to appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign to achieve higher rankings and provide more direct traffic.

Our process analyzes:

• Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
• Creation of title, header tags, description and other meta data using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine spiders use to evaluate the relevancy of pages.
• Content creation and/or recommendations. SWS may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
• Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to determine the importance of a particular web page.

Once initial design has been completed, Stratecomm will monitor the rankings of the website with all major search engines, as well as the identified key phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key phrases used by searchers, Stratecomm will include suggested strategies along with the ongoing report.

Because of the lag time in search engine response to changes, Stratecomm recommends the creation of the following reports quarterly:

• Rank Reporting. SWS will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences.
• Traffic Analysis. SWS will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
• Strategy Development. Using the results of the rank and traffic reports, SWS will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.